from
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BRAND ACCELERATOR
BRAND ACCELERATOR
Turn your consumers into your creative agency
INTRODUCTION
We understand you need to create an authentic connection to your audience on a condensed timeline because
their conversation evolves faster than your brand.
OUR PROCESS
PROCESS
We curate a highly creative, accelerated process that compresses the research and design cycle to get you to better
CREATIVE CONTENT
AT THE
SPEED
OF CONVERSATION
Brand voice
testing
On one hand, you have your...
average, typical process...
research
revised idea
idea
iteration
testing
revised idea
iteration
execution
test again
AND again
And Once More
Okay, We're Testing Again For Some ReasoN
final execution
joy.
No Magic. No
Just stifled evolution, lots of time and resources.
Results (fingers crossed)
WE
REIMAGINE
COLLABORATION
BY PUTTING
EVERYONE IN THE ROOM
TOGETHER
PROCESS
PROCESS
PROCESS
PROCESS
PROCESS
PROCESS
PROCESS
PROCESS
PROCESS
PROCESS
PROCESS
Breathrough Content
Iteration + Testing
Consumer Input
Real Human Insight
Wild Ideation
ELECTRIC COLLABORATION
The Magic of ImprovIsation
WHO'S IN THE ROOM?
YOUR BRAND TEAM
+
Your Consumers
Your Brand Experts
Your Market Intelligence
OUR CREATIVE RESEARCH TEAM
Our Improvisational Performance Team
Bringing ideas to life in real time using comedy as truth serum
Our Master Facilitators
Using play and deep listening to probe into what feels emotionally resonant to a consumer
Our Insights Writers
Capturing insights, discoveries and guardrails for creative content
OUR CREATIVE PRODUCTION TEAM
Our Director
Bringing a creative lens to the process from research to campaign shoot
Our Creative Team
Creating break through consumer tested content
Our Producers
Producing a dynamic campaign on a condensed time frame from start to finish
RESULTS
RESULTING IN...
New Stories
Branded Content that Resonates with an Audience
Breakthrough Ideas to Supercharge Activation and Engagement Ideas
Deeper Emotional Insights
Positioning Guidelines and Guardrails
WHY IT WORKS
We believe in the power of comedy to lower the stakes of vulnerability, foster insightful sharing, quickly pressure-test truths, and invite equitable participation even when the conversation is deadly serious.
We believe bringing the whole creative team into the process from the beginning inspires new lenses.
We believe that compressing the process allows us to discover brilliance.
WORKS
WHEN IT
New Stories
Getting to quick treatments
Expanding ideas
WHEN IT DOESN'T
When you already have fully-formed creative
When you’re not willing to hear the truth
When you’re trying to shoe-horn an old idea into new conversations
OUR OFFERINGS
zones of genius
Most offerings are 1 full day, live or virtual
Content Lab
Discover unexpected content ideas and test them in real time, in partnership with your consumers and digital creatives
brand Camp
An intensive multi-day experience that takes you from research hypothesis to scripted content to final produced creative.
A La carte
1-2 Day experience
PRE-SEARCH
Tap into your consumers to turn your latest research into concepts and creative directions for further testing
World Building
Pressure-test guardrails and possibilities for the world in your current campaign.
Brands in Transition (Everyone Loves a Makeover Montage)
When it’s time to reinvent, reposition or straight-up apologize.
PCC (Provocative Consumer Question)
Discover if there’s an authentic place for your brand to play in controversial or trending topics
Emerging Creators Sprint
Teams of emerging creators receive mentorship while your brand explores an abundance of ideas and directions in this 24 hour creative ‘hack-a-thon’
community impact exploration
Inclusive Community research
and activation
Work directly with members of a community to discover how your brand can make an impact through collaborative content and innovative brand activation.
ABOUT THE COMPANY
OUR ALLSTAR
COLLECTIVE INCLUDES
Professional Improvisers, Creators, Seasoned Moderators, Writers, and Researchers who combine their decades of combined experience working with top brands to search for what’s true.
Our Exceptional Directors
Our Global Production House
OUR CORE TEAM
HARRIET CAUTHERY
SHE/HER
FOUNDER OF BY ASSOCIATION
BY ASSOCIATION was born of Harriet's heart and ethos, decades of experience in the advertising & editorial worlds, and a few too many matcha-fueled late nights. Her vision of a system where production could align with integrity fed into the inception of By Association. Formerly the co-founder of Creative Blood (UK), Harriet carried her extensive International expertise in working with premium clients as she wove the basis of a more heart-centered way of doing production. Today, Harriet's eye for high-quality art is expanding further out into the realms of music and narrative development as she forges a path for human-first entertainment alongside her team of multi-faceted creatives and producers.
KAT BARKER
SHE/HER
ARTISTIC DIRECTOR
LEAD FACILITATOR AND DIRECTOR
Kat Barker has worked with some of the top brands in the world helping them to do early-stage creative research and uncovering emotional insights that have driven popular campaigns. Hailing from the world of Chicago improv, she began her journey as a performer and took her creativity, ability to adapt on the fly and impeccable listening and parlayed it into helping companies tell more impactful stories. Deeply intuitive, Kat enjoys mining emotional truths that help brands connect to their audiences. She has worked with brands ranging from tech, to media, to finance, to food, to healthcare, to skincare, to fragrance and more. An accomplished storyteller, stage director and improviser, Kat enjoys using play, laughter, and audience engagement to innovate new ways to collaborate. Kat also serves as the artistic director of By Association.
OUR CORE TEAM
ANDY ENINGER
HE/THEY
LEAD FACILITATOR
LEAD DIRECTOR
Andy Eninger is a writer, improviser and theatrical director who has designed organizational learning & innovation programs for over two decades. He has helped hundreds of corporations to develop their employees on topics ranging from sales enablement to fast feedback to inclusion to executive presence. On the consumer side, he creates interactive ideation labs to help brands co-create with consumers to test, position, innovate and communicate. Andrew was the Head of the Writing Program for the Second City Training Center from 2011 to 2016 and holds an MA in Playwriting from Miami University. He continues to perform, write and improvise in his home town of LA.
JOHN LOOS
HE/HIM
LEAD INSIGHTS WRITER
CREATIVE WRITER
John Loos is a seasoned corporate writer and world-travelling improviser who has combined his powers into a unique niche of insight gathering for brands. Trained in improv to notice everything on stage, he has observed countless consumer feedback sessions and, like a very adorable truffle pig, sniffs out unexpected themes, trends, trepidations, and easily missable subtext and rearticulates them into actionable, compelling insights. He has worked with small businesses and Fortune 500 companies alike, including leaders in industries as wide ranging as finance, health care, telecomm, Hollywood, Silicon Valley, consumer goods, pet care, breakfast foods, and vodka (which is also a type of breakfast food).
We have worked with some of the top brands in the world and we'd love to tell you all about it!
Reach out to learn more!
